ISE 2010

This years ISE was a great success for Unique Automation. The show had a different feel to it than previous years.

Our excellent location, in hall 1 very close to the entrance, meant that the visitors came to us almost as soon as the doors were opened. We found that this year people already knew of us and were coming to the stand to reacquaint themselves with us and also to see what new products we had on display. We were no longer the new boys. This was great as it showed the impact we have made in previous years.

The new touch controls met with universal approval as did the iShower system. People liked the idea of jumping into a shower knowing that it was already at the appropriate temperature and also the idea of huge amounts of water being dispensed.

This years show followed on from a similar show in Moscow and so there was a distinct shift in visitor origins from Eastern Europe to Mediterranean and Arab countries. Everybody seemed to think that it was time for a little luxury and the Bath-O-Matic fitted the bill very well.

Following on from some very successful meetings during the show we have invitations to prestigious shows and show rooms all over that part of the world.

TO Guard, which was being débuted at ISE, received huge interest from the hotel industry. Many visitors commented how much expense and trouble it will save them, by preventing floods.

All in all it was a great show for UA and we look forward to reacquainting ourselves with some of the great visitors we had and helping them introduce a little bathroom luxury in to their parts of the world.